When youâ€™re #selling the bun vs the sandwich. Both great images, each sells its own unique story. Evolve your presence/awareness. Your #brandexperience must be like no other. Whatâ€™s your angle? #foodphotography #marketing #yummyfood #eatit #localoven
In business many famous CEOs have discounted research and data and made some very tough calls based largely (if not solely) on their gut instinct – sometimes leading to riches and other times to catastrophic losses. Take Steve Jobs, viagra for example. He was famous for making critical decisions at… Read More →
“….Official numbers are beginning to emerge that confirm what restaurant operators already knew: Turnover rates have been pushing higher.” – Nation’s Restaurant News “….Bruce Grindy, chief economist for the National Restaurant Association, said rising quit rates indicate workers are increasingly confident in the labor market and are willing to move… Read More →
Bennigan’s is and always will be a legendary brand. Enjoyed collaborating with them. October will mark my 30th year love affair with the brand. Started as a server October 16, 1986 and continue to partner with marketing. Even met Trina Martin, my wife, at the corporate office in 1991. In… Read More →
What are some of the keys to sustaining behavior change over time rather than for just a few days or weeks? * Clear, convincing, compelling “messaging” from the CEO and c-level team about their organization’s “gifts” and “gaps” as well as communicate the imperative to transform so everyone understands what… Read More →
Excerpts from a recent interview: What would you look at besides food in order to judge consumer sentiment? * Believability * Overall experience value and satisfaction * What they consider as viable occasions to use a brand * The ability to become a staple in a guests’ functional solution set. *… Read More →
Most would agree that Twin Peaks is known for one thing. My recent engagement with the brand reflected a rather interesting employee engagement proposition. Stay tuned.