It is PREDICTABLE that CFM will help you evolve your brand and build marketing materials consistent with your overall brand architecture – ensuring that you stand out. Our clients search for ways to use us because they know that quality, creativity, and effective messaging are PREDICTABLE… it has consistently happened for over 16 years now. But from our client’s perspective, maybe its UNPREDICTABLE that every CFM experience is a unique one because its maybe attached to a different crew member who notices and seizes opportunities to evolve IT to a radically different place than the one than they expected. We own UNPREDICTABILITY. We are not mayonnaise, we are not vanilla, we are not just the same as most in our industry… we have to have that UNPREDICTABILITY for IT to be fresh, entertaining, and relevant. No matter the number of past unique assets we’ve created for long term clients, there always seems to be a reoccurring realization: “I had no clue it could be this easy and this great,” which is so cool, and we get credit for that. There’s few in our industry that have the courage to step out of their comfort zone to even try and do that.