Establishing emotional connections is an essential part to feeding a human need. Stories and conversations are living entities that require two-way engagement and normally involves empathy, compassion and an overall ability to listen. It’s essential that we not only be interested in people, but genuinely listen to them. Only then do we begin to share storylines and narratives that promote relevancy.
Recently we were awarded a wonderful opportunity to capture and communicate the mission, vision and core values for Assisted Living Concepts senior communities.
The minute we walked through their door, it felt alive! We heard laughter, saw hand holding and smelled some awesome home cookin’. During the interviews, we met a cheerful and professional group of people, from the residents to the administration, kitchen, nursing, caregivers, maintenance and front desk. All of whom had a story to share. There was a huge amount of love between the residents and the staff. The shoot was engaging and we captured footage rich with content and perspective that comes from a group of passionate people. It’s these types of stories that allow us the opportunity to broaden our awareness of not only our community, but the world.
This project proves once again that active, thoughtful listening goes a long way to helping us comprehend the nuances of our client’s challenges and needs. Gaining the perspective of others before forming our own offers a lot more angles to examine the opportunity – and helps us by creating relative content and creativity.
More information on Assisted Living Concepts: http://www.alcco.com/