Bennigan’s is and always will be a legendary brand. Enjoyed collaborating with them. October will mark my 30th year love affair with the brand. Started as a server October 16, 1986 and continue to partner with marketing. Even met Trina Martin, my wife, at the corporate office in 1991. In… Read More →
What are some of the keys to sustaining behavior change over time rather than for just a few days or weeks? * Clear, convincing, compelling “messaging” from the CEO and c-level team about their organization’s “gifts” and “gaps” as well as communicate the imperative to transform so everyone understands what… Read More →
Excerpts from a recent interview: What would you look at besides food in order to judge consumer sentiment? * Believability * Overall experience value and satisfaction * What they consider as viable occasions to use a brand * The ability to become a staple in a guests’ functional solution set. *… Read More →
Most would agree that Twin Peaks is known for one thing. My recent engagement with the brand reflected a rather interesting employee engagement proposition. Stay tuned.
Each year, medical companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement — yet you’ll get wildly inconsistent answers if you ask managers what that means. Academics, cialis sale consultants, cheap and leaders have been grappling with that question for decades. Their working definitions… Read More →
By applying observational research and cognitive psychology to packaging design, buy cialis store environments and merchandising planning. “The emphasis was how people shopped , medicine ” Chris Martin says. “Can we understand the psychology of the shopper as opposed to the psychology of the consumer? Because all the evidence is stacked… Read More →